In 2010, our founder Alison discovered she was expecting her first baby!
Like many parents, she was working to a budget and chose a second-hand pram. But as a self-confessed perfectionist when it came to cleanliness, she wanted to make sure it was spotless, safe, and in the best possible condition for her new arrival.
While working full-time as a call centre manager and nearing the end of her pregnancy, Alison searched for a service that could professionally clean, inspect, and refresh her pram. She found plenty of options in Australia—but nothing like it here in the UK.
Seeing a gap in the market, Alison combined her business experience with her passion for quality and cleanliness to launch one of the UK's first specialist pram and baby equipment care services.